The MOBEXX Awards recognizes and celebrates the best of the best in Mobile marketing that creates an exceptional user experience that is moving, deeply engaging, and/or interactive. The winning work ultimately serves to educate the marketplace about what works and why in Mobile advertising, as well as inspire the community by pointing to future trends and where the industry is heading..
INDUSTRY AWARDS| Categories | Description | Fees | Check to Select |
| Best Mobile App for Fashion & Accessories | The Best Mobile App for Fashion & Accessories is open for entry to all players in the ecomm space who are engaging the audience either with their innovative marketing, exclusive range of products or with their exclusive deals. | 14400 |
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| Best Mobile App for Health & Fitness | The Best Mobile App for Health & Fitness is open for entry to all players who are operating in the space of Health & Fitness content or suggestions. | 14400 |
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| Best Mobile App for Casual Games | The Best Mobile App for Casual Games is open for entry to all players who are operating in the space of casual gaming segment. | 14400 |
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| Best Mobile App for Video, Entertainment & Sports | This award is to showcase the very best and most compelling apps in the field of Video, Entertainment & Sports, those driving eyeballs and audiences for the content in thir mobile app | 14400 |
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| Best Mobile App for Food & Beverages | The Best Mobile App for Food & Beverages is open for entry to all players who are operating in the space of food, beverages, resturant table booking, food ordering segment. | 14400 |
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| Best Mobile App for News | The Best Mobile App for News is open for entry to all news providers; They can be a newspaper, television news channel, an internet news site or a news aggrigator app. | 14400 |
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| Best Mobile App for Peer to Peer Communication | The Best Mobile App for Peer to Peer Communication is open for entry to all players who are operating in this segment. | 14400 |
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| Best Mobile App for Classified | The Best Mobile App for Classified is open for entry to all players who are operating in the space of classified ads either paid ads or posted free by users. | 14400 |
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| Best Mobile Wallet | The Best Mobile App for Mobile Wallets is open for entry to all players who are operating in the space of mobile wallet and payment banking system. | 14400 |
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| Best Mobile App in Social Media | The Best Mobile App for Social Media is open for entry to all players who are operating in the space of Social Media segment. | 14400 |
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| Best Mobile App for Banking | The Best Mobile App for Banking is open for entry to all banks who are managing their customer's need with their mobile app. | 14400 |
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| Best Mobile App for Stock Market | The Best Mobile App for Stock Market is open for entry to all players who are operating in the space of stock market news or portfolio management etc. | 14400 |
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| Best Mobile App for Music | The Best Mobile App for Music is open for entry to all players who are operating in the space of music either a platform or an aggrigator. | 14400 |
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| Best Mobile App for Travel & Leisure | The Best Mobile App for Travel & Leisure is open for entry to all players who are operating in the space of travel; it can be an airline app or a hotel aggrigator. | 14400 |
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| Best Mobile App for Dating/ Making Friends | The Best Mobile App for Dating/ Making Friends is open for entry to all players who are operating in the space of Dating/ Making Friends segment. | 14400 |
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| Best Mobile App for Utilities | The Best Mobile App for Utilities is open for entry to all players who are operating in the space of general utilities segment. It can be in the segment of groceries or utility bill payments etc. | 14400 |
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| Best Mobile App for Education & Career | The Best Mobile App for Education & Career is open for entry to all players who are operating in the space of career building either through knowledge or through job offers; It can be an app that makes the learning easy or a job portal. | 14400 |
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| Best Mobile App for Multi Brand Ecommerce | The Best Mobile App for Multi Brand Retail is open for entry to all large ecomm players who are operating in the space of a horizontle shopping experience. | 14400 |
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| Best Mobile App for Home & Decore | The Best Mobile App for Home & Decore is open for entry to all players who are operating in the space of Home & Decore segment; It can be an app for buying furnitures or the app can help users for their home painting or repair jobs. | 14400 |
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| Best Mobile App for Transport | The Best Mobile App for Transport is open for entry to all players who are operating in the space of Transport segment; It can be a car rental app or a pool car service. | 14400 |
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| Best Mobile App for Real Estate | The Best Mobile App for Real Estate is open for entry to all players in this space who are engaging the audience with their innovative marketing, it can be an real estate app or a property aggregator. | 14400 |
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DISCIPLINE AWARDS| Categories | Description | Fees | Check to Select |
| Mobile Advertising Excellence in Launch Campaign | In this category, we are looking for the excellent use of mobile to launch a new product or service, whether used in isolation, or in conjunction with other channels. | 14400 |
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| Mobile Advertising Excellence in CRM Campaign | In this category, we are looking for the excellent use of mobile as part of an ongoing CRM campaign to engage with customers, engender their loyalty and increase their lifetime value to the brand. | 14400 |
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| Mobile Advertising Excellence in In-app Advertising Campaign | In this category, we are looking for the excellent use of mobile for in-app advertising campaign to promote another app, or any other product or service. | 14400 |
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| Mobile Advertising Excellence in Integrated Campaign | In this category, we are looking for the excellent use of mobile as part of an integrated campaign. It could be campaign targeting people using a mobile device in front of the TV, or enabling people to use their mobile to interact with other media such as TV, print or outdoor. | 14400 |
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| Mobile Advertising Excellence in Rich Media Campaign | The judges will be looking for the excellent use of rich media in mobile advertising, including creative executions using images, video or 3D. Effectiveness will be high on the judge's agenda but they will also be looking for the most innovative and engaging execution. | 14400 |
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| Mobile Advertising Excellence in App Install Campaign | In this category, the judges are seeking to recognise the campaign which performed best in driving app downloads. | 14400 |
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| Mobile Advertising Excellence in Location Based Targeting | In this category, we are looking for the excellent use of proximity in a mobile campaign. It could be a campaign leveraging the user's location to target them with a marketing message to drive them into a physical retail outlet, or a campaign using beacons to serve up relevant messaging to shoppers inside a store, or any other instance of proximity being used to engage intelligently with consumers on their phones. | 14400 |
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| Mobile Advertising Excellence in Native Advertising Campaign | This category recognises the excellent use of native advertising. Native has been one of mobile advertising's biggest success stories over the past few years. In this category, the judges are looking to reward the campaign that deploys the most effective native creative that delivers the best results. | 14400 |
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| Mobile Advertising Excellence in Programmatic Campaign | This category recognises the excellent use of programmatic buying in mobile advertising. Given the technology's growing promise in enabling advertisers to bid on a per-impression basis in real-time, the judges will be looking for the campaign that best meets this promise. It should demonstrate maximisation of ad spend and delivery of the optimum ROI. | 14400 |
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| Mobile Advertising Excellence in Brand Campaign | Mobile advertising has largely been seen as a direct response medium, but brands are increasingly exploring how it can be used in their businesses. Here, the judges are looking for the excellent mobile advertising campaign designed to improve brand metrics. | 14400 |
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| Mobile Advertising Excellence in Social Media Campaign | This category will reward the excellent campaign that uses social media as part of its execution, either via a straight social advertising campaign, or by tapping into social media in other ways to give the campaign a viral kick and tap into the power of social networks. | 14400 |
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| Mobile Advertising Excellence in Use of Video | In this category, the judges will be looking for the excellent use of video in mobile advertising campaign. Key criteria here will be the volume and length of views and the results of any call to action at the end of the video. | 14400 |
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| Mobile Advertising Excellence in Sales Promotion Campaign | In this category, the judges are looking for a campaign that excellently used mobile to drive a sale or charitable donation, retail footfall, or further the engagement with the consumer. The campaign should demonstrate mobile's ability to reach everyone and change buying behaviour. | 14400 |
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| Mobile Advertising Excellence in Augmented Reality/Virtual Reality Campaign | This category rewards the excellent use of Augmented Reality or Virtual Reality campaign. Judges will be looking for evidence of effectiveness in terms of metrics such as number of interactions; dwell time; and results generated by the campaign. They will also be looking beyond gimmickry at the excellent use of Augmented or Virtual Reality to achieve a business objective. | 14400 |
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| Mobile Advertising Excellence in Search Campaign | This category rewards the campaign that best harnesses the power of mobile search. Judges are looking closely at the results but also at the campaign's content and context are searchers seeing what they want when they want it? | 14400 |
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| Mobile Advertising Excellence in Loyalty and Rewards Campaign | Here, the judges are looking for the excellent use of mobile for managing a long-term loyalty campaign with a brand's customers. Judges will be looking at metrics such as increases in lifetime value, as well as brand metrics like propensity to buy. | 14400 |
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| Mobile Advertising Excellence in Cross-screen Campaign | Second-screening is part of modern life, but until recently, few brands had given much thought to exploiting its potential. That's starting to change, however, as advertisers realise that they can catch viewers' attention on their phones, even if they're not paying attention to the TV. This category will reward the excellence of a campaign that has targeted consumers across two or more screens. | 14400 |
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| Mobile Advertising Excellence in Messaging Campaign | In this category, we are looking for the excellent use of messaging in a marketing campaign, either for a one-off promotion, or as part of an ongoing communications programme. | 14400 |
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OUTSTANDING AWARDS| Categories | Description | Fees | Check to Select |
| Best Mobile App of the year | The Best Mobile App is open for entry to all players who has an app that has engaged the audience either with their innovative marketing or with their service offerings. | 24000 |
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| Best Mobile App Developer of the year | This category salutes the outstanding efforts of an app developer or a small team (not more than 6) of app developers who has launched their app in any of the stores during the year. | 24000 |
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| Best Tablet of the year | This category salutes the combination of outstanding performance and innovation among the brands of Tablets available for Indian consumers; All OEMs who has a brand of tablet will compete in this category | 24000 |
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| Best Smart Phone of the year | This category salutes the combination of outstanding performance and innovation among the brands of Smartphone available for Indian consumers; All OEMs who has a brand of smartphone will compete in this category | 24000 |
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| Most Outstanding Offering by a publisher | In this category, the judges are looking for the publisher which could be a traditional media publisher or an app that aggrigates content, that offers advertisers the best and most innovative choice of ways to engage with readers/app users on its publishing platform. | 24000 |
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| Most Outstanding Offering by an affiliate/ network | Judges will be looking for competents, tools, offerings and an holistic management of an affiliate network, as well as how it has added value to it's clients and their campaigns in last one year | 24000 |
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SPECIAL AWARDS| Categories | Description | Fees | Check to Select | |
| Most Innovative Mobile Campaign of the year | In this category, the key to success is innovation. We are looking for the campaign that uses mobile in the excellent way possible to engage with consumers, perhaps by harnessing some of a device's lesser-used native features, or using them in ways not thought-of before. | Free | ||
| Most Creative Mobile Campaign of the year | This category salutes the most creative campaign on mobile. With a smaller canvas to play with, the judges will be looking for work that sidesteps this issue and uses mobile to its full potential. | Free | ||
| Programmatic Mobile Campaign of the year | Data has been the key word of recent years. Many companies are overflowing with data and swimming, in it. In this category, the judges will be looking for campaigns that used data to deliver real, meaningful insights, which are then brought to bear on the campaign. | Free | ||
| Most Promising Mobile Advertising Agency of the year | This category is open to entries from agencies that is operational for not more than 2 years | Free | ||
| Mobile Advertising Agency of the year | This category is open to entries from mobile advertising agencies. The aim of the award is to reward the agency that not only triumphs in terms of the great work it produces, but also its reputation with clients and innovative approaches that drives the performance. | Free | ||
| Mobile Advertising Person of the year | This category is open to entries from all marketing person who understood the power of mobile advertising. The marketer has effectively used mobile advertising over the years and is recognized as one of the top spender in mobile media in India. | Free | ||
| Adgully Young Guns - Agency - Male | This category is free to enter and is aimed at seeking out the best young male talent among among the advertising agencies, who has specifically worked in the Mobile space. | Free | ||
| Adgully Young Guns - Agency - Female | This category is free to enter and is aimed at seeking out the best young female talent among the advertising agencies, who has specifically worked in the Mobile space. | Free | ||
| Adgully Young Guns - Marketer - Male | This category is free to enter and is aimed at seeking out the best young male talent among among the marketers, who has specifically worked in the Mobile space. | Free | ||
| Adgully Young Guns - Marketer - Female | This category is free to enter and is aimed at seeking out the best young female talent among among the marketers, who has specifically worked in the Mobile space. | Free | ||
| NOTE:- 1 SPECIAL AWARD ENTRY FREE ON EVERY 5 ENTRIES. ( EITHER INDUSTRY, DISCIPLINE OR OUTSTANDING AWARDS) | ||||