Judging the MOBEXX Awards

The MOBEXX Awards are judged by an independent panel of highly acclaimed thought leaders in the advertising ecosystem-advertising agency executives who create campaigns for the world's most powerful brands, marketers with direct control over many of the largest advertising budgets and major media company leaders.

Judging Parameters:

Objectives & Strategy

  • Were the project objectives clearly stated and did the team have an understanding of how the objectives relate to longer-term business objectives?
  • What strategy was used to achieve the objectives?

Creativity & Innovation

  • Did the project team demonstrate more than just best practice or use a new or innovative approach to achieving the objectives?
  • How creatively was the project executed and implemented to produce exceptional performance?

Effectiveness & Business Results

  • How successful was the project in relation to the original objectives?
  • Results need to include robust data pertaining to:
    • - Return on Investment
    • - Brand awareness
    • - Increased sales
    • - Sustainable competitive advantage

Intense scrutiny during the judging process ensures that winning submissions reflect the industry’s best work and reward the creatives and brands successfully using innovation to push interactive to new levels.

The MOBEXX Awards screening committee – comprising senior marketing and media professionals – will evaluate and score each submission. Every entry is evaluated by multiple committee members to ensure an accurate, thorough review. The five entries with the highest scores become the finalists for each category. Finalists will be notified.

Please make your submission concise, but provide enough relevant background information to enable the judges to make an informed choice.

Entries will not be returned to the sender.

Every care will be taken of the material submitted, but the organiser accepts no responsibility for loss or damage of the material.

Anita Nayyar - CEO - India & South Asia, Havas Media Group

CEO - India & South Asia
Havas Media Group

Anita Nayyar is a veteran of the Indian media industry. As CEO, she took on the mandate of expanding the Havas Media Group footprint in the emerging South Asia markets in 2006.

Under her leadership Havas Media Group in India has grown exponentially. It has expanded its offerings as an integrated communications group for traditional, digital, mobile, performance marketing and out-of-home. The agency has grown 12 times in 10 years.

Havas Media was consistently ranked as the No.2 Indian Media Agency by R3 New Business League: July – December 2016. It was ranked both in 2016 and 2015 in the Top 5 India Media Agencies by RECMA, Qualitative Evaluation 2015 and 2014 respectively. Havas Media was ranked as the No.2 Indian Media Agency in the Agency Report Card 2014 by Campaign India. In 2013, RECMA graded Havas Media at No.1 in Compitches in both their preliminary reports. RECMA rated Havas Media Group as the fastest growing media agency in India at 43%, 3x the industry in 2012.

Anita was voted the 2nd most influential media person in India by the Brand Equity Survey 2006 and has been on the top list of media personalities ever since. She has been Impact’s Top 50 Women in Advertising, Media and Marketing - 2012, 2013, 2015, 2016, 2017; on Campaign India’s A List every time it was published - 2011, 2012, 2013, 2015; won the Women Leadership Award for Excellence in Advertising & Marketing at CMO Asia 2016 in Singapore; won Women Achiever in Advertising & Marketing 2016 at the Indian Women Convention; won The Most Innovative Conceptualizer at the GLOBE Platinum Awards 2016 at World Business Conclave, Hong Kong; won the Women Leadership Award-Advertising & Media 2014 by World Marketing Congress, conferred with ‘Woman of the Decade in Media & Strategic Communications’ award by Women Economic Forum (WEF) 2017 and has been voted as Women Leaders-Advertising & Marketing by New Delhi Institute of Management (NDIM).

Under her leadership Havas Media Group India was selected as the Top 10 Full Service Advertising Agencies - Most Promising Marketing Companies 2016 by Silicon India Magazine; won the Creative Communicator award at the GLOBE Platinum Awards 2016 at World Business Conclave, Hong Kong; won Best Media Agency 2014 at the Asian Brand and Leadership Summit, Outstanding Office Initiative Of The Year for #HavasTenOnTen at Havas Media APAC Awards 2016 and Office of the Year in 2014.

Her 30+ years in the industry have seen her manage a portfolio of brands across sectors. A prominent speaker, moderator, panelist and judge at all the major events and awards year on year; her views and opinions are sort by the media.

She has led top agencies in India including Sistas, Saatchi & Saatchi, Ogilvy & Mather, Initiative Media, MediaCom, Mudra Communications and Starcom Worldwide.

Anita’s area of expertise includes media, digital, mobile, entertainment, OOH and sports with a keen understanding of brand and marketing across sector. She holds a Bachelors degree in Microbiology and has done her Post Graduation in Advertising and Marketing with a Masters in Management.

Shibu Shivanandan - Founder & Managing Director, PivotRoots

Founder & Managing Director

Shibu Shivanandan is founder & Managing Director of PivotRoots a full-service digital marketing agency powered by ‘data & technology, fuelled by design thinking’. Within 8 month of existence their agency manages more than 20 brands including likes of ICICI Bank, RBL Bank, Pidilite, Cleartax, Future Generali, Swiggy & others. Shibu is an successful entrepreneur who has played an integral role in transforming two successful digital advertising startups which have now been acquired by two of the biggest media groups worldwide

Manav Sethi - CMO, ALTBalaji


Manav Sethi leads ALTBalaji as the Chief Marketing Officer. He oversees company's entire communications strategy in India as well as international. He has over 15 years of experience in marketing, product, sales, and strategic alliances in global digital businesses.

Manav Sethi’s extensive experience includes holding key positions at Getit Infoservices, AskMe & Reliance BIG Entertainment. In his last role at Getit he launched multiple businesses & brands across Yellowpages, Horizontal Marketplace and verticals like Grocery & Furniture, Mobile Wallet and Merchant Lending platform. He launched AskMe, AskMe Bazaar in India as well as in Malaysia. At Reliance BIG Entertainment, he launched India’s then largest local search business BIGMaps and managed corporate strategy across the group that launched businesses across FM Radio, Music, Motion Pictures, Movie rental & download, online gaming & a JV with Dreamworks Animation SKG.

Florent Valluri - Managing Director - Sales & Marketing South East Asia Pacific & Indian continent, Gameloft

Managing Director - Sales & Marketing South East Asia Pacific & Indian continent

With a decade long work experience, Florent Vallauri is currently working as Managing Director- Sales & Marketing South East Asia Pacific and Indian continent in Gameloft, a leading digital and social game publisher headquartered in France.

Vallauri began his journey with Gameloft in 2008. Since then he has been instrumental in building company’s business and strengthening relationship with key mobile operators, media agencies & OEM clients like Nokia, Samsung, Intex, Micromax etc. Recently, he led the company’s brilliant foray into global markets through Gameloft Advertising Solutions (GLADS) and was responsible for its business results in SEAP region and Indian continent markets, which continues to see excellent growth Year on Year basis. Under his leadership, SEAP team has bagged many awards for their popular games and mobile ad formats.

Prior to joining Gameloft he has managed Danone’s France market share and implemented sales operations and adapted national negotiations concluded between Danone and its major distributors.

A France native, Vallauri is currently based in Bangkok and is a graduate from Grenoble Ecole De Management School.

Jaswant Singh - Managing Director - India , adtech, iMedia and Mobile Media Summits - Comexposium

Managing Director - India
adtech, iMedia and Mobile Media Summits - Comexposium

Jaswant leads the Sales Strategy function at ibiboads. Jaswant comes with over 13 years of experience in advertising, marketing and sales strategy. He started his career with Contract Advertising and has held leadership roles including leading the Marketing Communications at Timesjobs and Sales Strategy at Yahoo! and Networkplay Media. He has led the content and marketing for digital advertising events - ad:tech and iMedia Summits in India.

Jaswant enjoys swimming and loves to travel.

Sanjeev Jasani - Senior VP & Chief Digital Office - India & SW Asia, Cheil India

Senior VP & Chief Digital Office - India & SW Asia
Cheil India

Sanjeev Jasani, an MBA from The Institute for Technology & Management (Mumbai) has 19+ years of experience in the advertising, direct marketing and digital disciplines and has been associated with agencies like Contract Advertising, JWT, Ogilvy & Mather and Cheil India. Since June 2015, he has been heading Digital for Cheil across India and SW Asia.

Over his entire working career, Sanjeev has gained valuable experience across industries like Telecom, IT, Automobile, Footwear, Airlines, Hospitality, BFSI and Retail to name a few. He has worked closely on brands like Vodafone, Cisco, Nestle, General Motors, BMW, British Airways, Benetton, Nokia, Motorola, American Express, UNICEF, Bata, Tata Steel, ITC WelcomGroup and Samsung.

When he is not working, Sanjeev loves to wander out and click photographs. He has clicked close to 700 pictures and plans to publish a visual book someday. In addition he is a big Chelsea Fan as well.

Shubhodip Pal - Chief Marketing & Commercial Officer, Micromax Informatics Ltd.

Chief Marketing & Commercial Officer
Micromax Informatics Ltd.

Shubhodip Pal was recently appointed as the Chief Marketing & Commercial officer and Group Head for VAS and online sales at Micromax Informatics Ltd. In his current role, he focuses on leading all marketing, VAS and online sales efforts for the company globally (including Micromax and YU business), while strengthening the overall brand communication. He is also responsible for consolidating Micromax’s strong presence in the market, driving relevant business partnerships and strategic alliances while strengthening the organizational capabilities within Micromax.

In his previous role at the organization, Shubhodip was the Chief Operating Office at YU Televentures, a 100% subsidiary of Micromax Informatics where he was tasked to focus on strengthening the organizational capabilities of the company while emphasizing on connecting the users to their devices through meaningful service integration; thereby making life easier & more convenient. Prior to YU, he was the CEO– Balaji Moton Pictures and has served as the key resource to accentuate the journey of the company.

Shubhodip Pal comes with over two decades of consumer marketing experience in launching, building and managing brands from consumer durables to the banking/financial, IT hardware sector and telecom services sector. He has worked on the whole spectrum of marketing, specializing in Product Management, Retail, Marketing Communications, Media, Sports and Entertainment Marketing, Online and Mobile Marketing.

He has worked with Micromax back in 2012 and was an intrinsic force to take the company to the next level. It was his vision and marketing excellence that helped the company grow and be the part of top handset manufacturing companies in the world.

He began his career in 1997 with Samsung India Electronics and spent over nine years serving in different roles. In 2005, he moved to ABN AMRO as AVP and head, communications and sponsorships.

After that, he joined Hewlett Packard in 2007 and worked as head, consumer marketing. He managed and led communications for both HP and Compaq brands in India, and successfully turned Hewlett Packard into a fashionable lifestyle-centric brand from just a B2B brand.

Later, Pal was associated with BLYK India, a mobile messaging company, as its country manager and director, and successfully launched the country's first mobile magazine that catered to the youth. He established the service with Aircel as one of the most powerful youth engagement platforms within the first year of its launch; today, BLYK on Aircel has more than 3.2 million opted-in users.

Anjali Hegde - CEO, Ansible Mobile India

Ansible Mobile India

With a career spanning over 24 years in media and advertising, Anjali Hegde has been part of the digital industry for more than 15 years. Prior to that, Hegde had spent 6 years with Bennett Coleman & Company Ltd (The Times of India Group) as Response Head of Baroda, Gujarat. 

Hegde has worked with a wide range of businesses from FMCG to Automobiles and from Technology companies to BFSI. She is also the co-founder of Interactive Avenues. Her expertise lies in Digital Thought Leadership, Strategic Planning, Search Marketing, Mobile Marketing, Social Media Marketing, Digital Media Planning, and Analytics.

Shamsuddin Jasani - MD, Isobar India

Isobar India

Shams, as he is fondly known, has been in the digital industry for close to 14 years across agencies such as Hungama, Mediaturf and Apnaloan, before launching Isobar in India in 2008. Since then he has grown the agency from a zero to over 25 million dollars in billing and led the agency to win 4 Agency of the Year awards in 2012, 2014& 2015.

He’s been named an A-Lister on Campaign India’s top 500 people in advertising and marketing list and has featured on e4m's Impact Magazine’s Digital Power100 list last two years in a row. He was also voted by brand equity as one of media's valued players by brand equity across media's. He is one of the few people who has an experience as a Media Owner, agency and client.

He was one of the first people to introduce the concept of ROI based marketing in India in his stint at Apna loan the pioneers of Lead based marketing in India.

He also is visiting faculty at Rizvi management institute and North point institute where he has introduced the potential of digital marketing to the students of these institutes.

Sanjay Tripathy - Co Founder and CEO, Agilio

Co Founder and CEO

Sanjay Tripathy is a renowned Marketing, Analytics and Digital expert with more than 25 years of industry experience. With experience in diverse domains and industries, and after hugely successful stints in organisations like GCMMF, Pepsico, Mattel, Reliance Infocom and HDFC Life, Sanjay recently shifted gears and moved to the entrepreneurial space. This digital evangelist, highly regarded design thinker and Guru of leveraging data insights to drive complex organizational transformation projects & initiatives has set up Agilio, Asia’s first Digital Transformation consultancy. Agilio advises & guides businesses in the quest to become future-ready.  Agilio is working with established MNCs & Indian companies as well as talented start-ups who aspire to be in the top quartile of their category.

Megha Tata - COO, BTVI


Megha as Chief Operating Officer has overall strategic and operational responsibility for the entire portfolio of the company’s offerings. She has over 26 years of experience and brings expertise in management of television networks operations in the Media and Entertainment industry. Megha aims to continuously delivering accurate information to the viewers and maintain strong relationship with the stakeholders. Megha is also the Vice President of the International Advertising Association- India Chapter.

Prior to BTVi, Megha has worked as part of the leadership team at HBO India, Star and Turner. She has a consistent record of increasing sales, effective negotiations, profit and loss analysis and strategic implementation of business operations. Her performance with Star India and Turner stand testimony to her path of excellence.

Ability to overcome obstacles and capture opportunities by closing exclusive deals, create and implement savvy marketing strategies has been Megha’s forte. Her efforts were validated when she was recognized as ‘Next 30’ most powerful women to look out in 2010; and was also adjudged as one of India’s hottest young executives of the media industry in 2009 by Business Today and amongst the top 50 influential women in media, marketing and advertising by a leading industry magazine - IMPACT in 2012 and 2014. She also received Women Leadership award by World Women Leadership Congress in 2014. Megha was judged amongst India’s top 100 important people in the industry by Digital Studio, a leading magazine in Broadcasting and Production.

She is recognized for strong leadership skills and excellence in training, development and mentoring of staff and customers.

Sunder Madakshira - Head of Marketing, Adobe India

Head of Marketing
Adobe India

Sunder Madakshira is the new Head of Marketing for Adobe, India. 

Sunder has held leadership roles for over 20 years in sales and marketing functions at SAP, WIPRO, Infosys, Hindustan Unilever and VISA.  His experience spans all aspects of marketing including product marketing, corporate branding, demand generation, PR, corporate social responsibility, government relations and talent branding.

He is a recognized marketing thought leader and speaker at industry forums in India such as ASSOCHAM, NASSCOM and CII.  He was recognized amongst “The Most Influential Marketing Leaders” at the World Marketing Congress, Mumbai in November 2016. In addition, he was recognized as The Marketing Thought Leader by the Stars of the Industry Awards constituted by the ABP Group in February 2014.

His views on marketing can be followed on his popular , which has over 100,000 subscribers.  Sunder also shares his expertise in marketing with B–school students in India and abroad. 

He holds a Post Graduate Diploma in Management from T. A. Pai Management Institute, Manipal, and Graduate Degree in Engineering from the Bangalore University.  He has finished top of his class through his academic career.

Amit Duggal - VP Digital and Mobility Services, OmnicomMediaGroup

VP Digital and Mobility Services

Amit Duggal is a marketer-par-excellence, with a prolific career spanning across 15 years and several award-winning campaigns. A journey that has taken him through numerous startups and some of the world’s top agencies, he enjoys a reputation as being a frontrunner in innovative campaigns and path breaking strategies. He has been a keynote speaker at multiple eminent industry events. Believing in the adage, “power is gained by sharing knowledge and not hoarding it”, he can often be found in classrooms, dispensing knowledge to marketers of tomorrow.

His expertise across diverse categories such as telecom, automobile, mobile, technology, FMCG, consumer durables, politics etc. continue to lead teams across brands to strategically plan and execute award winning campaigns.

Manish Maheshwari - CEO, Network18 Digital

Network18 Digital

Manish leads Network18 Digital, which is the mobile and internet arm of Network18 Group, India's leading media and entertainment group with over 225 million television viewers and 40 million unique digital visitors per month. Key group properties include,, BookMyShow, HomeShop18, Burrp, CNBC-TV18, CNN-IBN, ETV, Colors, MTV India, Comedy Central, Nick, Viacom18 Motion Pictures and Forbes India.

Outside of work, Manish mentors consumer- and SME-focused tech start-ups as India lead of Ivy League Alumni Angel Network (ILAANET) and is part of India's vibrant entrepreneurial ecosystem.

Previously, Manish headed Flipkart's Seller Business and Ecosystem and grew its marketplace by 10x to create a significant lead as India's #1 digital commerce player. Prior to Flipkart, Manish co-founded txtWeb and made it the world’s largest marketplace for text-based apps. txtWeb won several innovation awards e.g. mBillionth, NASSCOM. Prior to txtWeb, Manish was the Head of New Markets at Intuit, which is NASDAQ-listed world’s leading provider of software products for SMEs and consumers with brands such as TurboTax and QuickBooks.

Akash Banerji - Head, Marketing & Partnerships, Viacom18 Digital Ventures

Head, Marketing & Partnerships
Viacom18 Digital Ventures

Akash Banerji is the Head, Marketing & Partnerships for Viacom18 Digital Ventures.  
Prior to this role, Akash was the Head of Marketing for Hotstar (2014-15) where he was responsible for the big bang launch and driving consumer acquisition.   

He has thirteen years of consistent high performance in the marketing & sales/distribution domain with leading consumer centric MNCs in the area of managing & growing brands profitably. Akash has worked across various spectrums like Digital, Sports, General Entertainment & business integration (post acquisition) and led teams (marketing & cross-functional) with the aim of gaining market & mind share. 

An alumnus of Faculty of Management Studies (FMS) Delhi, Akash started his career in sales & marketing working for top-notch organizations like Pepsi & Marico straddling different geographies in the country. His brand stint with Parachute and Nihar especially was a very satisfying one. After spending close to five years in Marico, Akash decided to move to the fast-paced world of media.  

His first stint was with Star TV where he was responsible for the rebranding of Star Plus and successfully took the channel back to its winning ways courtesy the ‘’Rishta Wahi Soch Nayi’’ marketing campaign. He then spent couple of years in Dubai within STAR, working as the Head of Distribution & Special Projects, Middle East & Africa and successfully increased the channel portfolio penetration by more than 100%.  

He came back to India to launch the new Star Sports network in 2013 after Star had acquired the Sports channels from ESS and won the cricket rights from BCCI. The ‘Believe’ launch campaign in conjunction with the multi-sports strategy captured the imagination of the entire nation.

A quintessential Bengali at heart, Akash actively pursues dramatics and music at his leisure.

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